Narrative and Motion Design :
The Facts You Should Know

Design Rational

For the beginning game interface named "Facts You Should Know" in the context of the "Spiral of Silence" project is rooted in the exploration of societal phenomena and the manipulation of public opinion. The game's interface is deliberately designed to challenge players' perceptions and decision-making processes, aligning with the overarching theme of the project, which is to encourage self-consciousness and intellectual judgment in the face of majority opinions.

Target Audience

The motion graphic, "The Facts You Should Know," as part of the "Spiral of Silence" interactive game project, targets young people and adults, particularly students and educators in social sciences, gamers interested in social issues, individuals concerned with media literacy, and those who have experienced peer pressure. The game aims to engage players in critical thinking and self-awareness by exploring the dynamics of social influence and individual decision-making in the context of media manipulation and public opinion.

Design Purpose

The game interface is crafted to create a microcosm of the "Spiral of Silence" theory, where players are subtly guided towards a specific choice -- choosing the red button over the blue -- through fabricated reports that suggest success and luck are associated with the red button. This manipulation mirrors real-life scenarios where individuals might be swayed by popular opinion or manipulated information, leading them to conform to the majority's choice, even when it contradicts their own beliefs or logic. It is also worth noticing there is no winning outcome in choosing either of the colored button in the first play-run.

Tools

Adobe After Effects

Learning Objectives

By watching this motion graphic, the players will be able to: 

(1) Recognize the "benefits" of choosing the red button.

(2) Critically evaluate the authenticity and reliability of the provided "facts".

(3) Be prone on choosing either of the button.

(4) Be intrigued to know the outcome of their choice.

Design Principles

  • Signaling Principle: Learners understand and retain information better when cues like arrows or highlights are used to signal important content.
  • Redundancy Principle: Learners can learn more effectively when redundant information, such as words and text is minimized, allowing them to focus on essential content without being overwhelmed by unnecessary duplication.
  • Multimodal Learning Theory: Learning is enhanced when information is presented through multiple sensory modes, allowing learners to build a richer understanding.
View the full video: "Spiral of Silence: Push the Button" project

Reference

Mayer, R. E. (2005). Cognitive theory of multimedia learning. In R. E. Mayer (Ed.), The Cambridge handbook of multimedia learning (pp. 31–48). Cambridge University Press.

Jung, H., & Kim, S. (2022). The role of artificial intelligence in disinformation. Data & Policy, 4, E13. https://doi.org/10.1017/dap.2022.10